‘Ted Lasso’ and other Apple TV+ merch could arrive in the Apple Store, report says


The Apple Store could expand beyond tech products. As the Company continues to invest in its original Apple TV+ content, a current Bloomberg report notes that Apple is planning to launch a new product category for its online store – merchandise related to its popular TV shows. It also includes Ted Lasso merch, rounding out its third – and possibly final – season.

The potential addition of Apple TV+ merchandise to the Apple Store could mark the first time the company has sold these types of products directly to customers, Bloomberg reported. Apple will launch the apparel early next month, the release said, and its retail stores will promote a QR code directing shoppers to the new collection.

Apple was not immediately available to TechCrunch for comment.

Warner Bros. has a long history of offering Ted Lasso merch through its online store, including the recently launched special editions of the board games Monopoly and UNO, as well as figurines, mugs, stationery, soccer balls and clothing.

In March, Apple entered into a partnership with Nike Release of official “Ted Lasso” apparel such as AFC Richmond jerseys, hoodies, scarves and more. According to Bloomberg, the Nike items will be the first to hit the Apple Store, and prices will range from $35 and up.

Should the report prove true, it’s likely that Apple will continue to capitalize on the success of the hit show, as well as other popular Apple TV+ titles like Shrinking, For All Mankind, and Mythic Quest.

Severance is another successful series that has its own merch. In November 2022, Apple TV+ partnered with online store Mando to sell vinyl records featuring the Severance soundtrack.

Last year, Disney+ tested a shopping experience to promote its popular shows. The experiment allowed Disney+ subscribers to buy exclusive merchandise from brands like Star Wars, Marvel and Pixar.

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