Smartphone shipments in 2025 prone to rise 5%: IDC

India’s smartphone market may even see muted 5% year-on-year progress in 2025 as weakening rupee might impression common promoting costs, stated IDC in a report Monday.The analysis agency stated the market hit 151 million models in 2024, rising 4% on-year after a comparatively stronger first half progress of seven% which was arrested by 2% progress within the second half when the market sometimes sees an upsurge.
Apple entered the highest 5 manufacturers for the primary time in India within the fourth quarter of 2024 with a ten% market share, clocking a report 12 million shipments. India is now Apple’s fourth largest market after the US, China, and Japan.
Total for the 12 months, Apple intently trailed Realme within the rankings within the sixth spot with 8.2% rising 34.6% in shipments in 2024.

“With a low single-digit progress in 2024, progress in 2025 hinges on a stronger efficiency within the mass phase (US$100
“Generative AI options and use instances will begin being key differentiators, shifting past flagship fashions and turning into extra prevalent throughout completely different worth factors. On-line-focused long-tail manufacturers will enterprise offline to maintain progress. Nonetheless, the weakening rupee may impression ASPs, doubtlessly limiting annual progress to beneath 5% in 2025,” Singh added.

Vivo grew to become the highest smartphone model in 2024, surpassing Samsung on the again of a constant omnichannel play, diversified portfolio throughout worth segments and channel assist.”The distributors and channel companions continued to offer worth cuts, reductions, and prolonged gadget warranties within the post-festive interval in 4Q24. Whereas financing choices have been out there throughout worth segments, its impression was extra pronounced in mid-range and premium gadgets all year long, with the ‘No Value EMIs’ for as much as 24 months being hottest,” stated Upasana Joshi, senior analysis supervisor, Gadgets Analysis, IDC Asia Pacific.

Samsung continued to steer shipments within the on-line channel, whereas Apple climbed to the fourth spot. The iPhone 15 was the best shipped handset on-line.

Inside the offline channel, vivo maintained its dominance, whereas OPPO and Xiaomi climbed to the second and third spots, respectively, IDC stated.

The share of 5G smartphone shipments elevated to 79%, up from 55% in 2023, whereas 5G smartphone ASPs declined by 19% YoY to US$303. 120 million 5G smartphones have been shipped in 2024.

Xiaomi Redmi 13C, Apple iPhone 15, vivo Y28, Apple iPhone 13, and vivo T3X have been essentially the most shipped 5G fashions in 2024.

Common promoting costs (ASPs) reached a brand new excessive of US$259 in 2024, however the 2% on-year progress was considerably decrease than the double-digit progress seen the earlier three years. The entry-premium (US$200

Nothing registered the best progress general, adopted by Motorola and iQOO yearly. The lengthy tail of manufacturers collectively gained floor in 2024, because the share of the highest 5 distributors depleted from 76%, 68%, and 65% in 2022, 2023, and 2024 respectively.