Meta announces generative AI features for advertisers


Meta today announced an AI sandbox for advertisers to help them create alternate copies, generate backgrounds from text prompts, and crop images for Facebook or Instagram ads.

The first feature allows brands to create different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easy to create different assets for a campaign. Finally, the image cropping feature helps businesses to create visual representations in different aspect ratios for different media, e.g. B. social posts, stories or short videos like reels.

The company said these features are currently available to select advertisers and will expand access to more advertisers in July.

“We’re currently working with a small group of advertisers to quickly gather feedback that we can use to make these products even better. In July, we will begin to gradually expand access to more advertisers and plan to add some of these features to our products later this year a blog post.

Meta’s announcement comes after the company’s CTO, Andrew Bosworth, said last month that the company plans to use generative AI technology for ads.

“[I] I expect we’ll see some of these [commercialization of the tech] this year. We just formed a new team a few months ago, the Generative AI team. You are very busy. It’s probably where I spend most of my time [in]as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth said Nikkei Asia in an interview at the time.

Meta reported positive quarterly results for the first quarter of 2023. The company beat analysts’ expectations and reported year-over-year revenue growth for the first time in three quarters. Mark Zuckerberg mentioned that while the tech giant has started work on various AI tools, it remains committed to Metaverse development.

While Meta is releasing some lightweight generative AI capabilities for advertisers, some ad tech startups are making heavy use of it. Omneky, which debuted at TechCrunch Disrupt last year, leveraged OpenAI’s DALLE-2 and GPT-3 to create ads. Movio, which counts IDG, Sequoia Capital China and Baidu Ventures among its backers, also uses generative AI to create marketing videos.

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