JetBlue is revamping its loyalty program with new perks and benefits that you can take advantage of even if you only fly a few flights a year.
The company’s TrueBlue program is transitioning to a tile system. When members spend $100 on qualifying purchases on JetBlue and American Airlines, a tile is added to their loyalty account.
Members can exchange 10 tiles for perks such as Examples include complimentary onboard alcoholic beverages, priority security and boarding, and 5,000 bonus points or double points toward a JetBlue Vacations package.
The new system also offers members an easier way to achieve coveted Mosaic status on TrueBlue. Once a customer reaches 50 tiles, they reach Mosaic Level 1 and permanently benefit from the new tile benefits.
“As JetBlue grows, we remain true to our commitment to providing innovative programs and products that offer our customers great service and affordable fares,” said Jayne O’Brien, director of marketing and loyalty at JetBlue a publication. “The new TrueBlue comes at the perfect time as we prepare to become not just a bigger JetBlue, but a travel partner that will enhance all aspects of travel.”
Mosaic now advances to Mosaic Level 4, which can be reached via 250 tiles, and offers the most luxurious perks – two complimentary upgrades to Mint seating and four one-way BLADE Airport helicopter transfers between Manhattan and either JFK Airport or Newark Airport.
Earlier this year, the U.S. Department of Justice filed a lawsuit against the proposed merger between JetBlue and Spirit Airlines on antitrust grounds, claiming a merger would raise prices in the industry and reduce competition because Spirit is essentially integrated into JetBlue’s operations would and as such would no longer exist as a separate entity.
Last summer, JetBlue significantly reduced its summer flight schedule after mass cancellations and delays upset thousands of passengers.
The revamped rewards program allows passengers to take advantage of the airline’s perks no matter how often they fly or how far they fly – it’s directly related to their level of spending, which the airline hopes will attract and retain a customer base that will this might not fly as frequently as those who participate in other airlines’ rewards programs.
JetBlue was down around 28.75% in a year as of Thursday afternoon.
