Instagram is “secretly” testing a text-based app to compete with Twitter, and the debut could happen as soon as next month. Bloomberg reported.
The new platform has reportedly been available to select celebrities and YouTubers for months now and is a separate app from Instagram, but there will be an option to link accounts.
Lia Haberman, UCLA associate professor of social and influencer marketing, tweeted a screenshot of the new platform, according to Bloomberg.
“It’s impossible to predict how audiences will react, but this could be an alternative,” she wrote.
Based on a (slightly fuzzy) example I received, Meta’s new app looks a lot like Twitter.
So could this replace all the Twitter screenshots we’ve seen in the feed lately? Perhaps.
It’s impossible to predict how the audience will react, but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
Ever since Elon Musk bought Twitter for $44 billion in October 2022, many users have become increasingly frustrated with the changes – from reintroducing controversial accounts to launching Twitter Blue.
Data shows that even the most engaged tweeters lose interest. according to a Opinion poll According to the Pew Research Center, the activity of Twitter’s “most active” users has declined by 25% since Musk acquired the platform.
Related: ‘It’s a long story’: Elon Musk publicly apologizes to disabled employee after argument on Twitter
entrepreneur reached out to Meta, the owner of Instagram, for comment.