New Delhi: India’s smartphone market might even see muted 5% year-on-year development in 2025 as weakening rupee could impression common promoting costs, stated IDC in a report Monday.
The analysis agency stated the market hit 151 million models in 2024, rising 4% on-year after a comparatively stronger first half development of seven% which was arrested by 2% development within the second half when the market usually sees an upsurge.
Apple entered the highest 5 manufacturers for the primary time in India within the fourth quarter of 2024 with a ten% market share, clocking a report 12 million shipments. India is now Apple’s fourth largest market after the US, China, and Japan.
General for the yr, Apple carefully trailed Realme within the rankings within the sixth spot with 8.2% rising 34.6% in shipments in 2024.
“With a low single-digit development in 2024, development in 2025 hinges on a stronger efficiency within the mass phase (US$100
“Generative AI options and use circumstances will begin being key differentiators, transferring past flagship fashions and changing into extra prevalent throughout completely different worth factors. On-line-focused long-tail manufacturers will enterprise offline to maintain development. Nevertheless, the weakening rupee might impression ASPs, doubtlessly proscribing annual development to under 5% in 2025,” Singh added.
Vivo turned the highest smartphone model in 2024, surpassing Samsung on the again of a constant omnichannel play, diversified portfolio throughout worth segments and channel help.
“The distributors and channel companions continued to offer worth cuts, reductions, and prolonged system warranties within the post-festive interval in 4Q24. Whereas financing choices have been obtainable throughout worth segments, its impression was extra pronounced in mid-range and premium gadgets all year long, with the ‘No Price EMIs’ for as much as 24 months being hottest,” stated Upasana Joshi, senior analysis supervisor, Units Analysis, IDC Asia Pacific.
Samsung continued to guide shipments within the on-line channel, whereas Apple climbed to the fourth spot. The iPhone 15 was the best shipped handset on-line.
Throughout the offline channel, vivo maintained its dominance, whereas OPPO and Xiaomi climbed to the second and third spots, respectively, IDC stated.
The share of 5G smartphone shipments elevated to 79%, up from 55% in 2023, whereas 5G smartphone ASPs declined by 19% YoY to US$303. 120 million 5G smartphones have been shipped in 2024.
Xiaomi Redmi 13C, Apple iPhone 15, vivo Y28, Apple iPhone 13, and vivo T3X have been essentially the most shipped 5G fashions in 2024.
Common promoting costs (ASPs) reached a brand new excessive of US$259 in 2024, however the 2% on-year development was considerably decrease than the double-digit development seen the earlier three years. The entry-premium (US$200
Nothing registered the best development total, adopted by Motorola and iQOO yearly. The lengthy tail of manufacturers collectively gained floor in 2024, because the share of the highest 5 distributors depleted from 76%, 68%, and 65% in 2022, 2023, and 2024 respectively.
