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A crisis could be a sudden scandal, a slip of the tongue by an executive, or the behavior of an undertrained employee towards a customer. The impact can be severe, damaging reputation, brand image, financial stability and all relationships – with customers, investors and employees.
If you want to survive such storms, you would do well to insure yourself in good time. This means developing a crisis management plan. While there is certainly a lot you can do to avoid such disasters, avoiding them completely is never guaranteed.