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It’s easy to dismiss the term “thought leader” as marketing jargon, but when used wisely, it is of great value to both executives and their organizations. Indeed, loud Research 2020 In a study conducted by Survey Monkey, two-thirds of marketers cite thought leadership as a “top priority” for their business.
But what does this concept really mean? It’s about delivering content that shares your expertise, insights and experiences with others, for their benefit. It’s about adding value to the broader industry discussion on a given topic and adding value – both building knowledge and taking a stand.