Aditya Birla Capital Launches One Verse, a Virtual Metaverse Lounge for Its Customers


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Aditya Birla Capital, the financial solutions arm of Aditya Birla Group, announced the Metaverse virtual lounge for its clients – OneVerse. The virtual lounge offers customers an immersive and interactive experience, sharing details and information on the PIFA solutions – protection, investment, financing and advice.

The range of protection includes various insurances for life, travel, health, car, wellness and company insurance; Investment products include pension funds, mutual funds, wealth management, portfolio management services, and stock and securities brokerage. Financing offerings include SME financing, mortgage financing, securities lending, home equity financing, personal financing, corporate financing, debt capital markets and loan syndication, and asset rehabilitation. while its advisory solutions aim to help clients meet their financial services needs.

With OneVerse, Aditya Birla Capital becomes the leading non-bank player in India entering Metaverse.

“OneVerse offers a virtual replica of the physical stores where customers can create their digital twin by taking a selfie and entering the virtual lounge to interact with an agent and navigate through the various product and service experiences,” it says in the official press release.

Customers can create digital avatars of it and explore NBFC’s PIFA products. The company has partnered with Hexaware Technologies to bring its Metaverse vision to life. You can access OneVerse through Aditya Birla Capital’s website, app, or Occulus VR headset.

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